Digital advertising in the new age is not just about online banners anymore,
it consists of multiple forms that ensure the widespread of your message and
guaranty its reach to Maximum audience, at the right time, through the right
medium. At JBL, we efficiently use the key advantage of digital advertising
which is its precise segmentation and targeting methods. Digital advertising
unlike any other form of advertising is not limited to location and access
boundaries. We allow marketers to identify and reach their target audience
no matter how exclusive they are through multiple ways including:
Demographics ranging from age, gender, income. Contextual which allows
placing ads in places relevant to the advertised product or brand.
Behavioral targeting in which marketers are able to identify the behavioral
patterns of their most unpredictable target audience and ensure they reach
them. Affinity targeting that categorizes target audience according to their
hobbies and interests. We match the advertised message or brand with its
most suitable format to ensure its effectiveness.